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The global value of the sports industry was estimated to be $471bn in 2018 – an increase of 45% since 2011 – and before coronavirus stopped play, the only trajectory seemed to be upwards. Now, every part of the sporting value chain has been affected, from athletes, teams and leagues, to the media that broadcast and cover games.The global value of the sports industry was estimated to be $471bn in 2018 – an increase of 45% since 2011 – and before coronavirus stopped play, the only trajectory seemed to be upwards. Now, every part of the sporting value chain has been affected, from athletes, teams and leagues, to the media that broadcast and cover games.

Written by Stefan Hall, Project Lead, Media, Entertainment and Culture, World Economic Forum

Source: World Economic Forum

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